ROYAL CREDIT UNION NAMES NEW EXECUTIVE VICE PRESIDENT-CHIEF PEOPLE OFFICER

EAU CLAIRE, Wis. – Laura Campbell has joined Royal Credit Union (Royal) as Executive Vice President-Chief People Officer. In this role, Campbell is responsible for the oversight of programs and services delivered through the Organizational Talent Services, Learning and Development, Diversity, Equity and Inclusion and Internal Communication teams. Campbell will also collaborate in strategic planning and organizational decision making as a member of the executive team.
 
“We are delighted to have Laura join Royal and our executive team,” said Brandon Riechers, Royal Credit Union President & CEO. “Our team members and Members will greatly benefit from Laura’s expertise in people leadership and development, strategic planning, change management, values alignment, and communication. Her passion and desire to work for a mission and values driven organization makes her a wonderful fit for Royal.”
Campbell has more than 20 years of experience in human resources, training and development. Prior to joining Royal, Campbell worked at Benedictine Health System in Minneapolis, Minnesota for seven years most recently serving as Senior Vice President of People Development. Campbell also held a variety of leadership roles at Allina Health. Laura has a Master of Science degree in training and development from the University of Wisconsin-Stout and a Bachelor of Arts degree from the University of Wisconsin-La Crosse.

“I’m honored to join Royal Credit Union,” said Campbell. “I look forward to helping team members reach their career goals and working together to advance Royal’s core purpose of creating a positive impact in the lives we touch. Royal is known for offering a unique and fun workplace culture and I am excited to continue to grow our reputation as a high impact talent employer of choice.”
Campbell is an active volunteer and currently serves as an executive board member for a Minnesota community-based nonprofit. She and her husband, Brian, have two children. Campbell joined Royal on August 14, 2023 and is based in Royal’s White Bear Lake office in Minnesota.
 
About Royal Credit Union
Royal Credit Union is a federally insured credit union proudly serving over 290,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit rcu.org or call 800-341-9911.